Jeremy Lin

Ben & Jerry’s apologizes for Jeremy Lin fortune cookie frozen yogurt


Ben and Jerry's is apologizing after a sweet attempt to honor Knicks star Jeremy Lin left a bad taste in some customers’ mouths.

The limited-edition flavor, "Taste the Lin-Sanity," featured crumbled fortune cookies along with honey swirls and a frozen yogurt vanilla base.

After a near-immediate backlash over the racist implications of using a fortune cookie, the Cambridge, Mass. store issued an apology on its Facebook page on Friday — and substituted the fortune cookies with the waffle variety.

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"Our intention was to create a flavor to honor Jeremy Lin's accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. ... If we failed in this instance we offer our sincere apologies," the apology said.

The Ben and Jerry’s fortune-cookie brain freeze follows a series of racially insensitive gaffes about Lin.

Last week, an ESPN employee was fired for writing the headline "Ch--- in the armor" on the sports network’s mobile site, and an ESPN News anchor was suspended for using the same phrase repeatedly on the air.

On Thursday, the Asian American Journalists Association came out with a set of guidelines on covering Lin to avoid future faux pas.

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Ryan Midden, the store's general manager, told the Boston Globe on Friday that customers seemed overwhemingly excited about the limited-edition flavor despite the misstep.

"There seemed to be a bit of an initial backlash about it, but we obviously weren't looking to offend anybody and the majority of the feedback about it has been positive."

By Saturday afternoon, the store announced on Twitter that it was sold out of the limited-edition pints.

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Midden told the Globe that the primary reason they changed the recipe is that customers customers found the fortune cookies got too soggy.

Lin played basketball for four years at Harvard, near the Cambridge store. He graduated with a degree in economics before going into the NBA.


Read more: http://www.nydailynews.com/news/ben-jerry-apologizes-jeremy-lin-fortune-cookie-frozen-yogurt-article-1.1028539#ixzz1nRoWMsnk