iPhone 5 sales

iPhone 5 sales exhaust initial supply, trip up servers

Early buyers of Apple's latest iPhone once again some slammed online stores, and the first batch of iPhone 5 models sold within an hour were sold, pushing delivery times back for later customers.

Apple's online store in France handled iPhone 5 orders with no trouble, but not all e-commerce sites handled the load so gracefully.
(Credit: screenshot by Stephen Shankland/CNET)

The iPhone 5 hiccuped onto the market today, taking down several online stores and quickly selling out the first supply of Apple's new smartphone.

Initial stock from Apple for release day delivery sold out in less than an hour. Those looking to purchase the phone just after 1 a.m. PT discovered new orders from Apple's online site had estimated shipping times of "2 weeks" instead of the original "delivers by" September 21 message.

How far back can Apple push it? In the iPhone 4S case last year, Apple extended delivery of new orders to three to four weeks after the launch. Some buyers ended up canceling online orders and waiting in line at retail stores instead.

In the United States, early buyers today found the both Apple and AT&T's online stores down for maintenance. Savvy users discovered that orders could still be placed through Apple's iOS app, where buying options went live immediately after midnight. Meanwhile, Verizon's site appeared to be fully functional, unlike Sprint's, which spent its first half hour at a crawl when trying to view the ordering page.

"It's coming. We're excited and readying the store for your orders. Check back soon to place your pre-order," Sprint's store page read.

Sprint's site recovered by about 1:30 a.m. PT., and AT&T's was working by 1:50 a.m. PT.

Apple's online stores in the U.K., Germany, and France responded smoothly to preorder requests. Curiuosly, Apple's online store in the United States worked smoothly from France for a time but wasn't available from California in CNET's initial attempts to get through.

Actually completing the order can be another matter: When blogger Danny Sullivan tried to place his preorder through the Apple store with for a phone on AT&T's network, Apple's site told him, "We have an iPhone for you. We're currently unable to reach the carrier systems to process your order, but will reserve an iPhone for you." It offered a reservation confirmation and promised to e-mail him when he could proceed with his order.

In Germany, servers at Deutsche Telekom's T-Mobile division were sluggish to respond, but a preorder page was available. Trying to place an order, though, was a different matter: the Web page wouldn't load.

"A communication error occurred," the T-Mobile Germany site said. "The Web Server may be down, too busy, or experiencing other problems preventing it from responding to requests. You may wish to try again at a later time."

In the U.K., Orange's online store went offline. T-Mobile UK (the other half of the Everything Everywhere partnership that will have the LTE advantage in the U.K.) offered an iPhone 5 preorder button, but on its online store, the iPhone 5 wasn't initially available. It began offering iPhone 5 preorders not long into the day, though at about 1 a.m. PT or 9 a.m. local time. And 3 UK offered preorders but was unable to fulfill them even at 2:30 a.m. PT.

Amid the buying frenzy is a potential problem for Apple: supply of accessories to support its new Lightning dock and cable connector have been pushed to next month, potentially weeks after buyers get the first device that uses it. That includes the $29 30-pin to Lightning dock adapter, which lets users connect the iPhone 5, iPod Nano, and iPod Touch to the now outdated 30-pin cables found in all previous iPods and iPhones. New orders for the adapter ship in October, while the Lightning to USB cable, which also is included with the iPhone 5, currently shows a shipping wait of two to three weeks.

The sixth-generation phone is thinner, longer, lighter, and comes with a faster processor and faster LTE wireless networking. And it comes with greater sales ambitions: Apple is releasing it for sales in more countries sooner. Some analysts expect that faster sales ramp will mean more revenue for Apple in the fourth quarter of 2012.

But keeping up with demand for the tremendously popular product is tough.

Apple's own online store experienced intermittent errors shortly after sales began at midnight Pacific, steadying about 45 minutes later. The company's carrier partners experienced more substantial hiccups, with AT&T and Sprint buyers reporting delays of up to two hours while trying to purchase a handset.

This year, many sites eased into the iPhone 5 era. Vodafone Germany initially only offered a sign-up page to get more information on the phone. It added a preorder page later, but at about 2 a.m. PT, trying to use it produced an error that the Web page couldn't be reached.

In France, SFR, Bouygues Telecom, and Orange only showed pages where people could sign up to find out about availability.

Likewise, O2 in the U.K. offered information but no preorder page for the iPhone 5.

This is Apple's second time launching on three of the largest carriers in the U.S. at once. Before the iPhone 4S, Apple only dealt with AT&T. Last year the company brought both Verizon and Sprint into the fold with the iPhone 4 and iPhone 4S respectively.

Apple sold more than 4 million iPhones during its launch weekend last year, nearly twice the 1.7 million iPhone 4 models sold in the same period in 2010. In 2009, Apple sold about 1 million iPhone 3GS'.

Part of the reason for the larger numbers last year was not just the growth of the smartphone market, but also that Apple was offering it on more carriers, and in more countries. The 4S was available in seven countries initially, and the iPhone 5 is available in those same seven, plus two more -- Hong Kong and Singapore.

Updated at 1 a.m. PT with details on orders through Apple's store in the U.S. Updated at 1:47 a.m. PT with the exhaustion of the initial supply and Sprint's site recovery. Updated at 2:37 a.m. PT with further details from European carrier sales.

more @ http://news.cnet.com/8301-13579_3-57512798-37/iphone-5-sales-exhaust-initial-supply-trip-up-servers/