10:25 — The ipad has over 1 million more pixels than an HDTV, 264 pixels per inch.
10:24 Schiller points out this will esp come in handy for character languages. It’s 2048 x 1536 pixels — that’s over 3.1 million pixels on this display, the most ever on a mobile device.
10:24 Everything looks crisper, we’re seeing images of a comparsion between the iPad 2 and iPad 3.
10:23 The new ipad will have graphics text icons sharper than you can imagine. When you read a book you’ll see text that rivals what you see in print. Everything you do is just going to look stunning.
10:23 — We’re taking a look back at the iPhone 4, the first retina display device. They’re bringing it to the ipads 9.7 inch screen. The ipad has a higher display than the entire display behind him, so everything will be scaled down
10:23 Audience applauds. “Until you see it, you can’t imagine how amazing this is.”
10:22 “Do you want to know about the new iPad?” he asks. “First, the retina display.”
10:16 “When we set out to create the ipad, we set out to create not just a new product, but a new category. And we said that in order to do that, the iPad had to be the best device for doing some of the things that you do most often, “ Cook says. Things like browsing the web and checking email.
10:16 “It’s just not about the numbers. iPad is showing up everywhere in the daily lives of people,” Cook says.
10:15 “That brings us to iPad” Cook says.
“We think iPad is the poster child of the post pc world. The momentum behind ipad has been incredible and surprised virtually everyone. we sold almost 15.5 million ipads just last quarter alone (15.4 million). We sold more ipads in 4th quarter of last year than any pc manufacturer sold of entire pc line worldwide. Wow.
10:15 The new Apple tv retains the same very low price of 99$ available next week, can pre-order starting today, Cook says.
10:14 — The video seems to be streaming perfectly in the demo. It buffered for a few minutes, and picked up where the movie had last left off. “I love that scene,” Cue says.
10:13 — You can watch them at any time for no additional cost. Now we’re going to check out a bit of “Extremely Loud & Incredibly Close.” I haven’t seen this one yet.
10:13 — Just like we’ve done for music and tv show,s you now have access to movies you prev purchased righ tin icloud.
10:13 — New menu across the top: Purchased, Top Movies, Genius, Genres, Search and Trailers. Apple can recommend movies to you based on what you’ve already watched in ‘Genius.’
10:12: You can also get stuff from Netflix, NBA, Vimeo, FLickr and other sources. Now we’re looking at Photo Stream on the new Apple TV. WHen you take a photo on your iPhone it automatically appears on Apple TV without you doing anything at all. We’re looking at photos of a family having fun.
10:11 — New UI, 1080p resolution. It’s sharper easier to read, movie posters are much larger for purchase and rent TV shows the day after they are, iTunes match gives you access to music library thanks to iCloud. You still get access to content from computer through the Apple TV.
10:11 You can even get news and sports, right on your widescreen tv. Eddie Cue is coming onstage to demo this for us.
10:11 — Announcing a new Apple TV that supports 1080p. It comes with a streamlined new user interface that makes it easier to search. It’s has iOS inspired icons like movies, tv shows music computers and settings. Top Movies is listed across the top.
10:11– You can re-download movies you purchased on any of your devices. Also today, movies and tv shows in iTunes store support 1080p HD.
10:10 — iTunes in the cloud now. It’s for music, tv shows, and new today, it now supports movies.
10:10 “It just works” flashes on screen. There are now 100 million iCloud users.
10:10 Another key part of post PC experience is iCloud, which keeps all your content in sync across your devices, Cook says.
10:10 — A few days ago, a lucky Chinese customer got to download the 25 billionth app. “This is a mind boggling number,” Cook says.
10:10 — 585,000 apps in the app store now. “Great apps lead to more downloads, lead to more great apps, lead to more downloads,” Cook says.
10:09 You can’t talk about the post pc world without the App Store, Cook says.
10:09 — iOS 5.1 is available today and will be rolled out in Japan in the next few weeks.
10:07 — Today Siri is coming to Japan, another female voice. Come on, does an ‘assistant’ really need to be a lady? I kid, I kid.
10:06 — “Many of you have heard what Siri sounds like in the US,” Cook says, and plays a sample. Now we get to hear what Siri sounds like in Australia, another female voice. In France, a french male voice. In Germany, another female voice.
10:06 — One of the most popular features to the update to iOS is Siri, Cook says. Siri is your best friend, your intelligent personal assistant, who gets things done just by asking. It’s a whole new way of interfacing with your phone.
10:06 — We have sold 315 million devices since last year, 62 million just last quarter.
10:05 “Another key element of our post pc success is iOS,” Cook says, calling it the easiest to use mobile OS by far.
10:04 Time lapse video of the store filling up with people, excited employees lined up and cheering customers as they enter the store.
10:03 — We’re about to watch a video about the opening of the Grand Central Station store. Taxi cabs filing into the station, an image xooming through the ceiling and chandeliers of the station.
10:03 — Cook is showing another picture of its Grand Central Station store, completely packed with people. The audience laughs.
10:02 — Audience laughs at picture of people waiting for store open. Apple now has 362 retail stores, 110 million retail customers visited them just last quarter.
10:02 — Cook is showing a picture of Apple’s latest and largest store in Amsterdam. It is gorgeous, it looks like a museum.
10:01 — Tim Cook seems comfortable on stage, more fire in his speech than in past presentations.
10:01 — The things that make a great post pc company are the things apple has been about for many years. It plays to our strengths. It’s what we love to do.
10:01 — Apple has its feet firmly planted in post pc future, Tim says.
10:01: Last year, sold 172 million post PC devices, made up 76% of revenues.
10:01 — “Any company would be thrilled to have just one of these devices. At Apple, we’re fortunate to have all three, and the momentum has been staggering.”
10:00 — “At Apple we have three blockbuster post pc products.” The ipod, the iphone, and the iPad, the revolutionary device that defined a whole category.”
10:00 — In many ways, the iPad is reinventing portable computing, Tim says.
10:00 He’s talking about the “post PC revolution. “Apple is at the forefront of this revolution,” he says. “We’re talking about a world where the pc is not at the center of your world, but rather just a device.”
9:59 — He’s donning a navy button down shirt and dark jeans. Not quite Jobsian, but still that minimalist look.
9:59 a.m. — Tim Cook is onstage, audience bursts into applause!
9:55 Music stopped! Oh, nevermind. More music just came on. They love putting a brief, dramatic pause in between tracks. The audience quiets each time.
9:52 The music this time around is definitely on the more modern end than at the iPhone 4S event. Is this some sort of sign of the times? Or do they just have someone new manning the iTunes playlist set?
9:51 a.m. — Lots of people still trying to squeeze into the few seats left in the auditorium. MacBooks aplenty!
9:48 a.m. — Listening to some Adele Rolling in the Deep, getting our jam on. Where’s the Dylan and Beatles? Post-Jobsian soundtrack, perhaps?
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