This is how you break a laptop
Upset Man Breaks Laptop In HP Computer Store!
Oh, how times have changed.
In the Facebook internet, everyone knows exactly what breed of dog you are.
That was Facebook’s real trick — convincing the world to identify themselves online. They pulled that off by giving them a place to share photos and pithy updates, when the real purpose of Facebook, it turns out, is to layer identity over the fabric of the web.
For years, Google’s natural enemies seemed to be Microsoft and Yahoo. but as the search giant trounced those giants in the search space battle, it’s been slowly losing momentum in what may turn out to be the real war — for the ad revenues that come from display and for being the king of the Web — to an unlikely foe: the dorm-room-born Facebook.
We’ve seen a public pissing fight this week over who own contacts, but that’s just the start.
Next Monday, Facebook is reportedly getting in to Google’s e-mail face, Google’s most successful social product. Users will reportedly get @facebook.com or fb.com e-mail addresses. But more importantly, Facebook already has ranking scores for every one of your relationships with contacts on Facebook and will use that to prioritize your inbox, according to the tech rumors.
That’s an important side battle, but it’s not where this war will be lost or won. That’s not where the money is.
Facebook, which began its life as a small private club for Ivy Leagurers, now has its sights set on what might be the net’s biggest pot of gold yet: a way of placing ads anywhere on the net with a granularity Google can only dream of — in no small part because it promised its users never to go down that path.
And that’s why Google, the web’s most successful advertising company, sees Facebook, not Microsoft’s Bing as its biggest rival.
Some tech pundits foresee a Facebook future where friend recommendations replace search, or Facebook gets enough data from what users like to make a more relevant search engine. That’s unlikely, for a number of reasons, including that Facebook profiles aren’t that detailed and that Google is already building social into search (look here if you are logged into a Google account to see a glimpse of what’s going on).
Depending on how much you have filled out your Facebook profile, you might have noticed that Facebook ads are sometimes eerily too good, as if Eminen’s music label actually knows what kind of music you like.
If you’ve had that sneaking feeling, then you know exactly why Google is trying to play social catch-up with Facebook, and how Facebook could single-handedly save the online publishing industry.
What gnaws at Google is not so much that Facebook users spend a lot of time on the site. And it’s not even that Facebook gets so many page views that it now serves up an astounding 23% of the U.S.’s online display ads, according to a recent survey by comScore. That’s more than twice as many as Yahoo and ten times as many as Google, though the rates remain low.
Instead, the search giant is scared by two things it sees as possibly undermining its stature as the web’s top tech company.
More @ http://www.wired.com/epicenter/2010/11/google-fears-facebook/
Monday, November 15, 2010
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