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Kim Kardashian flour-bombed on the red carpet as an unidentified woman pelts her with cooking powder
Assailant shouted 'fur hag' as she threw powder
Animal rights group PETA deny it is behind the attack
Kim Kardashian was left humiliated when she was attacked with flour on the red carpet at her own perfume launch.
The 30-year-old reality star was covered in the cooking ingredient after an unidentified Asian woman pelted her at the launch of True Reflection at The London Hotel in West Hollywood.
Kim arrived dressed-to-the-nines, wearing a black blazer, leather trousers and a bright blue blouse, but within minutes she looked more like a dowdy housewife after a kitchen mishap.
Kim's whole back and shiny hair was covered in the substance, which was later determined as cooking flour, according to TMZ.
The website reports that after the attack, Kim, who arrived at the hotel with her mother Kris Jenner, was ushered into a private room where she removed her doused jacket and brushed the flour off the rest of her outfit and long brunette locks.
The reality starlet opted to go back to the event following the fracas, and the assailant - who is said to have shouted 'fur hag' as she threw the powder - was arrested by police who were called to the scene, according to the website.
The fire department was also called to the scene to inspect the substance, which after several minutes they determined as cooking flour.
After she returned to the event Kim laughed off the ordeal and even made a joke in light of the incident.
'That probably is the craziest, unexpected, weird thing that ever happened to me,' she told E! Online.
Like I said to my makeup artist, I wanted more powder and that's a whole lot of translucent powder right there.'
Meanwhile her mother Kris told the website: 'If anybody comes at me with something, call security.'
According to E! Online, the woman ran off after she threw the flour, but didn't get very far when Kim's representation intercepted her and held onto her before security took over.
Kim has not pressed charges over the incident and the unidentified woman has been released, according to a press release from the Los Angeles County Sheriff's Department.
Moments before the assailant launched their attack, Kim was blissfully unaware of what was to come, happily posing for pictures and doing interviews with the press.
The attack may have quite possibly have come from a protester opposing Kim's love affair with fur.
In November Kim was the target of a PETA campaign.
The animal rights group today told TMZ it was not behind the attack - but noted that whoever did throw the flour may managed to send a message out to the reality star.
A spokesman told the website: 'PETA has tried everything from polite letters to public protests, but Kim Kardashian has not been moved by the news that animals are beaten, electrocuted, and even skinned alive for real fur garments.
' Whoever threw that flour may reach her when our polite appeals did not.'
PETA recently posted a billboard in Los Angeles that featured a photo of the curvy star wearing a fur-trimmed jacket.
A picture of two foxes was included, along with the caption: 'Kim: These babies miss their mother. Is she on your back?'
The attack comes just a few months after somebody flour bombed Kim's best friend Jonathan Cheban in New York City while he was walking with Kim near her boutique Dash last December.
The unidentified person threw the flour in Cheban's face yelling: 'This is for Kris Humphries!'
Cheban and Kim ex-husband Humphries had a notoriously rocky relationship, which was played out on Kim's reality show: Kim and Kourtney Take New York.
'I think it's pathetic that someone would go to this length to show their support for someone,' Cheban told Us Weekly following the ordeal. 'With fans like that, who needs enemies?'
Kim's little sister Khloe immediately took to her Twitter account to express both her outrage and praise for her sister's dignified reaction after the flour pelting.
She wrote: 'I'm proud of how Kim handled the situation.'
She then later added in defense: 'I wish I was with my sister tonight. I bet you that woman wouldn't have dared tried a thing...'
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2119092/Kim-Kardashian-flour-bombed-red-carpet-woman-pelts-cooking-powder.html#ixzz1q25gdqVg